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Industry Analysis: Online Contemporary Apparel
Loft and Express are the strongest online players in contemporary apparel, with less promotional activity and strong assortments, according to a report analyzing key contemporary players and year-over-year changes by fashion trendsetting and analysis firm WGSN. On the other hand, Anthropologie and J. Crew lack a cohesive merchandising and pricing strategy.
The report is based on data is sourced from the WGSN INStock analytics platform, which monitors the e-commerce catalogues of 12,000 brands and retailers, 400 product categories and 40 million SKUs.

