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Bloomingdale’s and Microsoft team up on in-store engagement
New York -- Fashion and technology combine to surprise customers and engage them in new ways at Bloomingdale’s flagship in New York City and other locations across the country. The department store retailer had deployed a 3D virtual dressing room, called Swivel, which is supported by Microsoft Corp.’s Kinect for Windows motion sensing technology. With Swivel, customers can “try on” clothes without having to go through the actual physical process.
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RadioShack and IBM’s Smarter Commerce team to drive sales
Orlando, Fla. -- IBM announced Thursday at its Smarter Commerce Global Summit that RadioShack Corp. is working with IBM's cloud-based solutions to improve price image and pricing operations over the entire pricing lifecycle.
The solutions being used by RadioShack are part of IBM's cloud-based merchandising analytics software and services, which help companies define the optimal price points and product mix based on customer buying trends.