-
IBM to acquire DemandTec
San Mateo, Calif. -- IBM and DemandTec announced Thursday that the two companies have entered into a definitive merger agreement for IBM to acquire DemandTec in a deal worth approximately $440 million.
IBM said the acquisition of DemandTec will extend its Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics to help companies better define the best price points and product mix based on customer buying trends.