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Want to improve your social media reputation? Better learn to understand it first
By Jim Singer and Mark Langsfeld, jim.singer@atkearney.com, ml@listenlogic.com
Want to read something scary? Here’s an excerpt of a review on Quiznos posted on a popular restaurant review site:
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IBM Survey: Consumers willing to share information with retailers
Armonk, N.Y. -- Consumers are looking for a more personalized shopping experience, and are willing to share select details about themselves with their favorite retailers to help educate brands on exactly how, when and where to approach them, according to the third annual consumer survey by IBM.