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Customer Experience for the Digital Non-Native
Retailers are urged to provide a customer experience fit for the “digital natives” of the Millennial generation, who have grown up with constant connectivity and limitless personal choice. These all-important young consumers need to be able to buy any product on earth at any time with any electronic doodad they happen to be surfing the Net with at a given moment, or so it seems.
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Amazon Appstore sees accelerated growth
Amazon’s Appstore selection has nearly tripled in the past year and developers continue to report strong monetization from the apps they offer in the store.
The Amazon Appstore now has more than 240,000 apps and games, and is available in nearly 200 countries and on a multitude of devices. Additionally, Amazon Coins have become widely popular, according to the online giant — customers have spent hundreds of millions of Amazon Coins on apps, games and in-app items, it said.