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Capgemini survey offers insights on successful omnichannel strategy
Mobile shopping, same-day delivery, and growing volumes of data from online channels are forcing retailers to a tipping point to remain competitive and better respond to evolving customer needs and preferences, according to a new research report by Capgemini Group.
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Study: Many consumers accept mobile location-sharing
Portland, Ore. — Between 60 and 80% of mobile device users commonly allow mobile location-sharing, with an average location opt-in rate of 62%. According to a study from mobile relationship management software provider Urban Airship, 51% of mobile device users also opt into push notifications.
Opting into both location and push notifications are necessary in order to receive messages based on beacon proximity, current location or location history.