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Listen: The Changing Role of the Retail CMO
New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Today’s Retail CMO – A New Outlook,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series. The discussion, broadcast live on the VoiceAmerica Internet media service, focused on how advances in cloud and digital technology are transforming the role of the chief marketing officer in retail.
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Here's how Google wants people to buy stuff on mobile
The "buy" buttons that Google first announced earlier this year are officially coming to search pages very soon.
Google officials made the announcement at an event in New York City on Wednesday and also online.
The buttons will allow shoppers to purchase items directly from ads in Google search results using the payment information linked to their Google account.

