Artificial Intelligence

Editor Katherine Boccaccio interviews Buxton's Senior Vice Preseident, Bill Stinneford, at NRF's Big Show 2015.

By Deepak Advani, IBM Commerce

The 2014 NFL season is over and teams have shifted focus from the Super Bowl to what’s next. This assessment requires a detailed examination of their rosters, where money was spent and what investments produced the desired outcome. It’s this same exercise that advertisers must do right now, especially those that dropped $4.5 million for a 30-second spot during the big game.

London – U.K. digital department store retailer Shop Direct is moving to a hybrid cloud model, hosted by IBM, to increase flexibility and quickly respond to changes in demand as it grows. IBM’s cloud will underpin the delivery of a suite of analytics, mobile, social and security offerings that will enable Shop Direct to improve its customers’ online shopping experience while empowering its workforce to collaborate more easily and improve productivity.

Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating judging from strong 2014 results at Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.

Chain Store Age’s exclusive media partnership with Silicon Valley accelerator Plug and Play Tech Center offers many benefits. Among them is the chance to escape to the warmth and sunshine of northern California from one of the snowiest winters in the history of New England.

Starkville, Miss. -- Camgian Microsystems announced today the closing of a new contract to deploy Egburt into the largest fred’s Super Dollar franchise group in the U.S. to provide company personnel with real-time actionable intelligence through the monitoring of equipment health and customer foot traffic.

New York -- Companies are losing as much as 25% of online revenues an average per respondent of $92.3 million per year – to mobile fraud, according to a study by RSA and TeleSign, a provider of mobile identity verification solutions. Nearly one-third of organizations lost as much as 10% and up to 25% of revenues due to mobile fraud.

New York -- Customer analytics is a key component to retail success; CSA talked with Buxton's Bill Stinneford at NRF's Big Show in New York City about tech trends and the importance of understanding exactly who your customer is.  

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