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Artificial Intelligence

  • Brands to Watch in 2016

    Which brands will break new ground, fall from grace, or overcome obstacles in 2016? Here’s my list of brands to watch in 2016. Since I couldn’t narrow the list to a handful as I’ve done in past years, I decided to expand the list to 26, one for each letter of the alphabet.

    So here’s a brand-builder’s almanac for the coming year:

  • Brick-and-mortar isn't dead yet: Converting in-store shoppers to sales

    According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

  • Commentary: Mobile Payment – Not Ready for Prime Time?

    I don’t make mobile payments yet. I don’t drink coffee, so I do not frequent Starbucks. However, I have been attempting to get up to speed on the state of the market. As I have a phone running Android, v5.1.1, that’s the best place for me to start, as that’s where my familiarity lies.

  • Brick & Mortar: Driving in-store sales in a digital age

    According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

    This signifies a shift that’s been obvious for quite some time — consumers are going digital. Does this mean the brick-and-mortar retailer is dying a slow death? Not a chance.

  • Report: Walmart could learn a lot about mobile payments from Starbucks

    As Walmart prepares to launch its Walmart Pay mobile pay solution, the discounter should study Starbucks’ success in the mobile payments area, according to a report by TheStreet.

    Starbucks rolled out its mobile wallet in 2011, and mobile payment now accounts for 21% of all transactions in U.S. company-owned stores. If Walmart wants to get even close to those numbers, it will have to follow Starbucks’ lead and make sure that its mobile payment solution provides a real value to consumers.

  • Newegg walks the personalization talk

    Holiday shoppers who need a friendly ear while looking for products online may want to check out Newegg.com.

  • Microsoft turns store into digital showroom

    Microsoft introduced its HoloLens interactive 3-D virtual reality platform at the beginning of 2015. So far, it has not entered wide use among consumers or businesses.

    According to The Verge, Microsoft is promoting HoloLens with a HoloLens Experience Showcase live demo area in its New York flagship store.

    Read more by clicking here.

  • Burberry makes marketing dreams a reality

    Burberry is teaming up with top-flight partners including movie studio Dreamworks and Google to deliver next-generation marketing campaigns that include interactive 3-D displays and real-time video promotions. [Media Post]

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