Artificial Intelligence

Metrics in the Matrix: Maximizing digital ad spends for retailers
By Hyaat Chaudhary, CEO, Carbon Media Group

At a time when the traditional separation between online and brick-and-mortar retailers is blurring, brands need to be smarter to win on the digital front. The ability to establish a presence online — and to capitalize on digital marketing and promotions driven by social media and other online tools — is no longer a luxury: it is a necessity.
Ikea gets smart with furniture
Conshohocken, Pa. – It may not be quite as cool as a shoe phone or a “Cone of Silence,” but Ikea is getting smart with furniture. Specifically, the retailer is releasing a line of “Smart Home” bedroom tables and lamps that will include built-in wireless charging spots for mobile devices.

Boots U.K. pilots MobileFirst sales assist app

Nottingham, U.K. – IBM Inc. is expanding the IBM MobileFirst for iOS portfolio of apps for retailers. Boots U.K. and American Eagle Outfitters are among the retailers who have signed on for MobileFirst apps.
Reinventing brick-and-mortar retail hot topic at SPECS 2015

New York -- One of the most buzzed-about retailers in the country, Nadia Shouraboura, will present her singular vision of retailing in a digital age at Chain Store Age’s 51st annual SPECS Conference, March 15-17, 2015, at Sands Expo at the Venetial/Palazzo Hotel, Las Vegas.
Tech Bytes: Three IBM Commerce Insights on Retail IT

I recently spoke with Deepak Advani, new general manager of the IBM Commerce business unit, to get some insights on the current state of retail IT and what kinds of offerings for retail IBM Commerce is focusing on. Following are three insights from our conversation.

Hybrid Cloud is the Clear Choice
Barneys gets closer to the customer

New York - For the upscale, 33-store Barneys New York, customer experience is everything. Affluent shoppers buying high-priced merchandise have certain expectations beyond the availability of quality items, regardless of channel they choose.

“We want every customer to have an online experience personalized to their taste profile, preference and geography, just as we would do in our flagship stores,” Matthew Woolsey, executive VP of Barneys digital, told Chain Store Age.
Report: Google tests live chat within search results

Mountain View, Calif. – Google is reportedly testing the inclusion of live chat with businesses linked directly within search results. According to TechCrunch, a search results card will show consumers whether a business they have search for is available for chat, and then immediately launch a Google Hangouts chat if help is in fact available.
Study: Global supply chain is outdated

Scottsdale, Ariz. – For all the advancements in retail in recent years, the tools and processes supporting the global supply chain remain outdated.
Brixmor Property Group upgrades 39 centers with energy-efficient lighting

New York -- Brixmor Property Group announced that in 2014, it completed lighting upgrade projects at 39 shopping centers, for an estimated combined energy reduction of 68%, or 6,100,000 kilowatt hours annually. That is equivalent to the annual carbon emissions from electricity used in 585 homes or the greenhouse gas emissions from more than 10 million passenger vehicle miles.
IBM releases new set of hybrid cloud solutions, services

Armonk, N.Y. - IBM is betting big on the cloud. The enterprise technology giant is releasing new hybrid cloud technology and services designed to extend clients' control, visibility, security and governance in a hybrid cloud environment similar to what they have in their private cloud and traditional IT systems.

In doing so, IBM aims to increase data portability across environments and make it easier for developers to work across cloud and non-cloud environments.
Omnichannel growth in focus at American Apparel

American Apparel is bolstering its omnichannel effort with two new hires in marketing and digital engagement.

The company announced two leadership appointments: Thoryn Stephens has been named chief digital officer, a newly created position, and Cynthia Erland has been named SVP of marketing.
Google in deal to fuel growth of its mobile payment service

New York -- The mobile payments war continues to heat up. In a post on its blog, Google said it partnering with the three of the nation’s largest wireless carriers — AT&T, Verizon and T-Mobile — to bring its Google Wallet mobile payment app to their Android phones later this year.

Google also said it has purchased some technology and intellectual property from payments firm Softcard (formerly known as Isis) to make Google Wallet better.