Artificial Intelligence

In their e-commerce operations, retailers have long had access to limitless data about customers and transactions. They’ve become adept at using this information to deliver personalized communications and targeted campaigns to customers as they shop online.    Unfortunately, the same could not be said for in-store shopping. Retailers have had no way of knowing what customers were doing in their stores from the time they entered the front door until they checked out at the POS system.  

Crate and Barrel is taking its omnichannel experience into its own hands.   The home furnishings chain is the latest retailer to join forces with Infor to co-develop the Infor CloudSuite Retail, a suite of application offerings that can be tailored to an individual retailer’s needs. The software prod-uct is designed to deliver superior interactions for store associates and consumers.