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Google mobilizes shopping experience
Just in time for the holidays, Google is revamping its Google Shopping online marketplace to make it more mobile-friendly.
In a blog post, Google explains that mobile shopping-related searches now exceed desktop-based shopping-related searches, meaning online shopping has shifted from a “marathon” to “moments.” To help better capture mobile consumers at the moment they are looking to buy a product, Google is now displaying the most commonly searched categories in response to broad search terms.
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And Amazon’s holiday pricing strategy is…
An analysis of Amazon.com’s holiday pricing for its best-selling items reveals two key strategic trends.
According to research from product intelligence technology provider 360pi, Amazon’s top two price dynamic categories: were best-selling office/school products (55% repriced one day to the next) and best-selling toys/games (45%).
Other categories that saw a high level of price dynamism were electronics and clothing, which are both highly contested gift categories.

