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ShopperTrak survey: Understanding consumer behavior top retailer challenge
Chicago – Understanding shopping and buying behavior is the most common challenge facing retailers. According to a survey of nearly 200 retailers, executives, financial analysts, industry analysts and university academics at the recent ShopperTrak users group conference, 44% of attendees reported that understanding consumer behavior in-store is currently their biggest challenge.
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Retail Next secures $30 million in financing
San Jose, Calif. – RetailNext Inc., a provider of Big Data analysis solutions for physical retail, has completed $30 million in growth financing. The company drew strategic investments from Qualcomm Inc. through its venture investment group Qualcomm Ventures, Tyco and American Express.
Nokia Growth Partners (NGP) led the round which included new investor Activant Capital Group and existing shareholders August Capital, StarVest Partners and Commerce Ventures. The financing brings the total capital raised by RetailNext to $59 million.