Artificial Intelligence

Google is once again expanding its digital payment options.   The company knows it can be difficult for shoppers to make online payments within third-party apps and mobile websites, as well as in Google Assistant, when they are on the run. A new service is easing this pain and giving users more options.  

As consumers become increasingly digitally influenced, retailers are struggling to find the right mix of technology to drive engagement.  

E-commerce or brick-and-mortar retail environments continue to merge, and retailers are in the hot seat to optimize the customer experience.   As a result, the need to adopt innovative technologies to engage shoppers has never been stronger. This was according to the “2017 Customer Experience/Unified Commerce Benchmark Survey” from Boston Retail Partners.   

Automation may be mission-critical to operational longevity in the retail industry, but it could be creating a significant pool of “stranded workers.”   Six million to 7.5 million retail jobs likely will be automated out of existence in the coming years, leaving a large portion of the retail workforce at risk of becoming “stranded workers.” Retail cashiers are at highest risk for automation technologies, and women hold 73% of these positions.  

So what’s the bottom line? By rethinking stores and testing new ideas with customers in real-life stores, we are improving customers’ experiences and making it easier than ever for them to get what they need as quickly and easily as possible.  

This year, consumer spending for Mother's Day was on pace to reach a record high.   According to the National Retail Federation's annual study, shoppers were set to spend $23.6 billion, spending an average of $186 per mom. And everything from flowers, gift cards and clothing to jewelry, personal services and consumer electronics were on shopping lists.   But did all that shopping land the perfect gift?  

Wayfair is streamlining the way its shoppers navigate its vast online catalog as they search for specific looks.    The retailer launched “Search with Photo,” a new feature that leverages artificial intelligence to make it easier for shoppers to find their desired furnishings. Shoppers can now simply snap a photo to find and purchase specific products that match the looks they see and love.   

A home improvement chain is taking a page from science fiction to keep employees safe.   Lowe's and Virginia Tech have joined forces to develop an exosuit — a wearable robotic suit with lift-assist technology — for Lowe's store employees. The lightweight exosuit, which is designed to help employees lift and move product throughout the store more efficiently, and aids against muscle fatigue, is being piloted in Lowe's Christiansburg, Virginia, store.  

Regardless of how volatile the retail landscape is, brands must remain focused on driving customer engagement — especially if they want to survive.   This point was driven home during Manhattan Associates’ Momentum conference, held in Las Vegas, May 8-11. During the event, industry observers discussed how the future of retail will center around the customer — and delivering a seamless, personal experience moving forward.   

Snapchat’s newest filters are moving beyond the selfie.   The company is rolling out a new augmented reality ad division that lets users overlay marketers’ life-like filters on any photo they snap with their smartphone, according to ReCode.   Warner Brothers is the unit’s first advertiser, tying the lenses to promote its new movie, “Everything, Everything.” Dunkin Donuts and Netflix are next in line to launch the service, the report said.