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Amazon Prime just got a little more expensive
It’s official. Amazon is raising the membership fee for Prime and Student Prime customers.
The company sent out emails today to Prime and Student Prime consumers letting them know of the new fees. Prime customers will be paying an annual rate of $99 whenever their membership renews — that’s up from $79 per year.
Student Prime consumers will pay $49 a year, up from $39. Students with questions about renewal rates should click here for details.
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Early influences shaped merchant mindset
In 1984, at the impressionable age of 17, Doug McMillon’s journey with Walmart began in a way that hardly foretold he would one day become CEO. On the way to a Walmart warehouse for his first day of unloading trucks, McMillon rear-ended his supervisor’s car with his father’s Honda Civic, he recalled in the February issue of Walmart World.
Although McMillon’s early exposure to Walmart came inside a sweltering distribution center, he said the camaraderie, enthusiasm and passion he witnessed let him know something special was going on.