Urban Outfitters takes next step in omnichannel strategy

Urban Outfitters is taking its omnichannel strategy to the next level by relocating its e-commerce fulfillment center to a new, 1 million square foot building in Pennsylvania.



The retail company plans to relocate its Trenton, S.C., e-commerce fulfillment center to a new building in Gap, Pa. Construction of the fulfillment center in Gap is on schedule to be complete by July.



"Our Trenton workforce has provided key support for our exceptional direct and wholesale growth over the past nine years. We thank them and hope many will decide to stay with the company as we move to Gap, Pa," said Richard A. Hayne, CEO of Urban Outfitters Inc. "As online sales continue to surge, our new facility places us in closer proximity to a large percentage of our direct customers and allows us to service them faster and more efficiently."



The new, highly automated facility will significantly increase fulfillment capacity, supporting strong direct-to-consumer growth for many years to come, the company said. The location of the facility, adjacent to the existing Urban Outfitters retail distribution center, will create increased efficiencies across the supply chain and noticeably improve order delivery time, enabling next day delivery into the important Northeast region, the company said.



Urban Outfitters has seen its e-commerce revenue grow at an annual rate of about 25%. The company has received praise



Urban Outfitters Inc. operates 238 Urban Outfitters stores in the United States, Canada, and Europe, catalogs and websites; 204 Anthropologie Group stores in the United States, Canada and Europe, catalogs and websites; 102 Free People stores in the United States and Canada, catalogs and websites; Free People wholesale, which sells its product to approximately 1,600 specialty stores and select department stores worldwide; and 2 Terrain garden centers and a website.