Most retailers recognize the importance of combining the best of digital technologies and physical stores to profitably create a seamless and consistent customer experience across channels. There’s a good reason for this. Their most valuable customers are engaging with them across all channels: store, mobile, social and online. Some retailers find that these omnichannel customers spend two times to five times more than customers who buy in only one channel.
Just a few weeks after installing a new CEO, the Fresh Market is planning to conduct a strategic review that may include a sale of the specialty grocery chain.
The company says it has retained J.P. Morgan Securities as its financial advisor to assist in this process, which may result in the company continuing to pursue value-enhancing initiatives as a standalone company, capital structure optimization, or a sale of the company or other business combination.
