Two e-commerce vets are looking to tackle one of the retail industry’s most vexing problems: returns of online purchases.
David Sobie, former senior VP of marketing & business development at flash site HauteLook, and Mark Geller, former head of mobile at the company (which Nordstrom acquired in 2011), are launching Happy Returns, which seeks to eliminate the “pain” of returns by mail by establishing a network of “Return Bars” in malls and stores where shoppers can return merchandise purchased online and get an immediate refund.