Sales & Marketing

MCKINNEY, Texas — Blockbuster is taking advantage of recent pricing changes at Netflix to lure customers over to its Total Access service. 

The company is offering Netflix customers who switch to one of Blockbuster's two most popular Total Access plans a 30-day free trial. After the free trial, customers will continue to receive Total Access for a new everyday price of only $9.99 per month for "1 Disc" at a time or $14.99 per month for "2 Discs" at a time, the company reported.

WASHINGTON — Warm weather, lower gas costs and strong Father's Day promotions apparently put consumers in a spending mood in June, boosting retail sales for the 12th consecutive month and surpassing many analysts' expectations, according to the National Retail Federation.

Retail industry sales — which exclude automobiles, gas stations and restaurants — in June increased 0.3% seasonally adjusted from May, and 5.5% unadjusted year-over-year, according to NRF.

Boca Raton, Fla. — Office Depot Inc. announced Wednesday that it has appointed Kevin Peters as president, North America, a new position that combines the company’s previous North American Retail and North American Business Solutions divisions.

Peters was previously president of North American Retail.

Dallas -- 7-Eleven has completed upgrades in more than 1,000 of its stores in the greater New York City, Northern and Central New Jersey, Baltimore and Washington, D.C., areas. The company also is considering store-remodel programs in other parts of the United States.

Palo Alto, Calif. -- Seventy percent of retailers are empowering their employees with technology-enabled touch points to help their businesses to differentiate and evolve, according to a recent RSR Research report cosponsored by HP.

The study finds that by arming their associates with a range of technologies that provide relevant and timely information -- such as digital signage, self-service kiosks, mobile devices and advanced point-of-sale systems -- retailers can increase productivity and boost multichannel selling opportunities.

SAN FRANCISCO — Levi's announced that it has appointed Paul Zadoff as its new SVP wholesale commercial operations for the Americas. In this role, Zadoff will be responsible for developing and implementing effective strategies to drive long-term sustainable revenue growth, as well as ensuring the integration of a consistent consumer experience across the brand's wholesale commercial operation channels in the Americas.

By Daniel Burrus, burrus.com

NORTHFIELD, Ill. — Kraft Foods announced that Michael Clarke, EVP and president of Kraft Foods Europe, will leave the company in mid-August to take a senior executive position with a U.K.-based public company. Kraft Foods has named Timothy Cofer, formerly SVP of the company's global chocolate category team, to succeed Clarke.  Cofer will report to chairman and CEO Irene Rosenfeld and become a member of the Kraft Executive Team.  He will be based in Zurich, Switzerland.