Sales & Marketing

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Retail site selection is not just a matter of available real estate. It’s an analytical challenge that requires sophisticated statistical modeling and a thorough understanding of the market potential of a location. Devon Wolfe, managing director of Americas Strategy & Analytics, Troy, N.Y.- based Pitney Bowes Business Insight, discusses the Top 10 most common mistakes that seem to repeatedly plague businesses and hinder their success:

1. Assuming you can build a model for all situations

MINNEAPOLIS — Target announced that it will once again offer its "Back in Black Friday" online-only sale on July 15. The sale will start around midnight (PST) and end at 11:59 p.m. at Target.com/BlackFriday.

“Target is always looking at ways to provide our guests with outstanding value,” said Steve Eastman, president of Target.com. “Our Back in Black Friday online-only sale is a great example – offering our guests a summer Black Friday with thousands of deals on their favorite products.”

New York City -- An overwhelming majority (72%) of retailers report having a “great deal” of cash on their balance sheets and nearly half of them plan to invest some of it on information technology going forward, according to a survey by KPMG. At the same time, the executives’ assessment of the overall business outlook reflects only modest improvements in revenue and hiring in 2012.

SAN ANTONIO — H-E-B announced that Jennette McCurdy, co-star of Nickelodeon’s "iCarly," will star in its new "Gear Up for Back-to-School" ad campaign. The campaign launched Wednesday and runs through Aug. 31 in Texas.

With the proliferation of pop-up stores around the country, it only makes sense that companies would begin to evaluate the kinds of staffing needed for these temporary retail environments. After all, personnel well-suited to a permanent store may not be the best fit for a pop-up.

Dallas -- 7-Eleven has completed upgrades in more than 1,000 of its stores in the greater New York City, Northern and Central New Jersey, Baltimore and Washington, D.C., areas. The company also is considering store-remodel programs in other parts of the United States.

SAN FRANCISCO — Levi's announced that it has appointed Paul Zadoff as its new SVP wholesale commercial operations for the Americas. In this role, Zadoff will be responsible for developing and implementing effective strategies to drive long-term sustainable revenue growth, as well as ensuring the integration of a consistent consumer experience across the brand's wholesale commercial operation channels in the Americas.