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Kmart goes back-to-school with second original Web series
NEW YORK — Kmart has teamed up with Alloy Media + Marketing for a second Web series promoting Kmart for back-to-school. The Web series, "First Day 2: First Dance (www.facebook.com/FDtheseries and www.kmart.com/firstdance) is scheduled to premiere on Sept. 9 and is the sequal to the company's original Web series, "First Day."
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Goodwill stores introduce ambient-scent technology in-store
Milwaukee -- Goodwill Industries said Thursday it has teamed with Prolitec to introduce fragrance technology to 44 of its stores in southeastern Wisconsin and metropolitan Chicago.
The rollout was preceded by a four-store test, and now the 44 locations, which include four under construction or in the process of opening, will utilize a signature scent featuring hints of sweet orange and honeysuckle, custom-designed by Milwaukee-based Prolitec.