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Kmart goes back-to-school with second original Web series
NEW YORK — Kmart has teamed up with Alloy Media + Marketing for a second Web series promoting Kmart for back-to-school. The Web series, "First Day 2: First Dance (www.facebook.com/FDtheseries and www.kmart.com/firstdance) is scheduled to premiere on Sept. 9 and is the sequal to the company's original Web series, "First Day."
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Westfield adds search features to mobile shopping app
Los Angeles -- Shopping mall owner Westfield Group said Wednesday it is implementing a new feature on its in-mall mobile shopping app by using Google Commerce search technology.
The launch of the debut product search feature, available via the free Westfield App, allows shoppers to browse the merchandise offerings of retailers located in all 55 Westfield shopping centers.