Sales & Marketing

MINNEAPOLIS — Target is getting an early jump on Black Friday this year, announcing that it will open its stores at midnight on Nov. 25. 

“The holidays bring hectic schedules and tight budgets, so extending store hours and offering lots of additional ways to save makes Target a great choice for affordable, one-stop holiday shopping,” said Tina Schiel, EVP stores for Target.

New York City -- A new concept, C. Wonder, has made its retail debut, opening a 5,000-sq.-ft. store in Manhattan’s SoHo neighborhood. The company is on track to open three mall  locations this fall: Garden State Plaza, Paramus, N.J.; The Westchester Mall, White Plains, N.Y.; and Roosevelt Field, Garden City, N.J.  An additional 20 locations are planned for 2010, according to various reports.

CHICAGO — The third annual Mobile Audit, released Thursday by e-commerce and digital marketing company Acquity Group, found that mobile adoption is on the rise. In fact, the percentage of retailers with a mobile site reached 37% in 2011, up from 12% in 2010 and only 4% in 2009 — a 210% increase over the past year alone.

New York City -- A report released Friday by Thomson Reuters and the University of Michigan found that consumer confidence in the United States rose unexpectedly in October, a signal that an economic recovery process may still be intact.

The Thomson Reuters/University of Michigan final index of consumer sentiment climbed to 60.9 from 59.4 in September, beating Bloomberg News economists’ projections of a drop to 58.

The preliminary reading for the month was 57.5.

AUSTIN — Whole Foods is supporting Share Our Strength's No Kid Hungry campaign with several promotions:

• Whole Foods will match donations up to $25,000 of funds donated online, WholeFoodsMarket.com/holidays, to the cause;

• When shoppers purchase gift cards from Nov. 16 through Dec. 31, Whole Foods will donate $1 for every card purchased to No Kid Hungry;

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.

New Canaan, Conn. -- Value-focused but financially healthier American consumers will propel 2011 holiday sales to a record $554 billion, according to retail consultancy Customer Growth Partners’ 10th annual holiday forecast. The forecast, which is significantly more upbeat than other holiday surveys, predicts total retail sales growth of 6.5% for the November-December period over last year, the most rapid growth since 6.9% in 2004 — and over twice consensus forecasts called for lackluster growth of only 2.5%-3%.

WHITE PLAINS, N.Y. — Heineken USA has appointed a new senior director of regional marketing.

In his new role, Darrell Johnson will work with brand marketing, trade marketing activation and the regional marketing directors to develop a strategy and process for local programming that ensures consistent execution against national brand strategy at the local level, the company said.

Johnson will report to Heineken VP trade marketing and sales strategy Kheri Tillman.