Sales & Marketing

News spread quickly last week that Target stores would open at midnight on Black Friday, and that was the idea. The company earned a tremendous amount of media exposure by announcing its earliest ever opening time and joined the ranks of other retailers eager to accommodate the desires of millions of Americans by opening as early as possible on Black Friday.

Any given week Target’s circular is filled with various offers of free gift cards designed to incent shoppers to purchase key items.  Some of the offers can be quite generous, as was the case this week with a $50 gift card available to those who purchase an Xbox 360 bundle or a $20 gift card with the purchase of KitchenAid appliances priced at $99.99. The most common gift card denomination is $5, and it tends to be offered on multiple items from the same manufacturer or brand family such as two Gillette razors or three Dial products.

Ridgefield, Conn. -- Gap tapped Schimenti Construction to build the company’s flagship Athleta location in New York City.

The 3,922-sq.-ft. store, which features performance apparel and gear for the active woman, is in a landmark building on Columbus Avenue, in Manhattan. The space was completed in 13 weeks from start to opening.

Austin, Texas -- NewComLink announced that Zale Corp. has implemented the NewComLink platform as part of its new program to provide alternative financing options to its U.S. customers.

Zale announced the new alternative financing program on Aug. 31.

By Craig Johnson, [email protected]

Fort Worth, Texas -- A holiday social media program has earned RadioShack top honors in a national media award event.

The retailer’s 2010 holiday social media program, supported by imc2 as RadioShack's social media agency, won in its category at the Fifth Annual Forrester Groundswell Awards.

MINNEAPOLIS — Target is getting an early jump on Black Friday this year, announcing that it will open its stores at midnight on Nov. 25. 

“The holidays bring hectic schedules and tight budgets, so extending store hours and offering lots of additional ways to save makes Target a great choice for affordable, one-stop holiday shopping,” said Tina Schiel, EVP stores for Target.

CHICAGO — The third annual Mobile Audit, released Thursday by e-commerce and digital marketing company Acquity Group, found that mobile adoption is on the rise. In fact, the percentage of retailers with a mobile site reached 37% in 2011, up from 12% in 2010 and only 4% in 2009 — a 210% increase over the past year alone.