Zale uses NewComLink platform to expand customer financing options

Austin, Texas -- NewComLink announced that Zale Corp. has implemented the NewComLink platform as part of its new program to provide alternative financing options to its U.S. customers.



Zale announced the new alternative financing program on Aug. 31.



“We are continually looking for new ways to build additional long-term loyalty and sales,” said Ken Brumfield, VP of financial products for Zale. “The NewComLink platform allows us to leverage our current systems and processes to expand the financing options we offer our customers. The result is that even more customers can now purchase fine jewelry -- easily and affordably.”