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NRF report: Retailers to invest in customer engagement
Washington, D.C. -- A report released Wednesday by the National Retail Federation and KPMG found that retailers in 2012 will invest heavily in IT, e-commerce, customer service and mobile platforms in order to build customer engagement.
The report, “Retail Horizons: Benchmarks for 2011, Forecasts for 2012," polled 247 retail executives from various sectors regarding their top strategic initiatives for 2012.