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Survey: Sam's Club and Publix tops in customer experience


Waban, Mass. -- Research results released Tuesday by Temkin Group, which rates the customer experience of 206 large companies across 18 industries, showed that only eight companies deliver excellent customer experience: Sam's Club and Publix led the pack, followed by Starbucks, Subway, Chick-fil-A, Aldi, Winn-Dixie, H.E.B., and credit unions.

According to the 2012 Temkin Experience Ratings, in its second year, 76 companies (37% of the total) earned "poor" or "very poor" ratings.

The research examines customer experience across 18 industries: airlines, appliance makers, auto dealers, banks, car rental agencies, computer makers, credit card issuers, fast-food chains, grocery chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, parcel delivery services, retailers, TV service providers, and wireless carriers.

Grocery chains, fast-food chains and retailers are the top three industries, earning an average rating of "good." At the bottom of the ratings, TV service providers, Internet service providers, and health plans earn an average rating of "poor." Health plans show up in seven of the bottom 14 spots in the ratings.

"While many companies aren't delivering experiences that meet customers' needs, it's an epidemic for TV service providers, Internet service providers, and health plans," said Bruce Temkin, author of the report and managing partner of Temkin Group.

The research by Temkin Group also analyzed the changes in ratings between 2011 and 2012. Among retailers, Kohl's had the largest decline.

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