Saks goes casual with style
NEW YORK — Even the most fashionable women like to dress down on occasion, and Saks Fifth Avenue has answered the call by expanding its proprietary offerings into casual wear. The retailer has announced the launch of 9|15, which the company says incorporates runway-centric style to the adventurous and ambitious woman. The line’s debut follows the 2011 launch of the Saks Fifth Avenue Collection, and will be featured in the "Wear Now" area of Saks stores around the country.
The 9|15 name derives from Saks Fifth Avenue’s Sept. 15 birthdate some 88 years ago and is inspired by the traditional timing of New York's fashion week, the company said.
The initial line will include asymmetrical knits and vests, skinny cargos and stone-washed henleys in natural, warm colors. Fabrics used include jersey and featherweight cashmere, adding to the lines casual appeal.
9|15 is currently available in 29 Saks Fifth Avenue stores and on Saks.com.