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Sales & Marketing

  • Yakult Light to enter market

    TORRANCE, Calif. — Yakult U.S.A. is introducing a probiotic drink to the U.S. market.

    Yakult Light, which has nearly two-thirds less sugar and one-third fewer calories than regular Yakult, contains active probiotic bacteria called Lactobacillus casei strain Shirota. The product also is made with natural sweeteners and natural flavors, and is free of preservatives, gluten and high-fructose corn syrup. Unlike regular Yakult products, Yakult Light will tout blue and white packaging, with the red Yakult logo.

  • Consumer sentiment improves for low and high income groups

    YONKERS, N.Y. — Retailers that cater to lower-income and higher-income consumers should be pleased with the most recent Consumer Reports Index, as those two groups showed the greatest improvement in consumer sentiment.

    The Consumer Reports Index, an overall measure of Americans' personal financial health, saw a sharp improvement in its consumer sentiment measure, which jumped to its highest level since October 2008.

  • LeapFrog CFO resigns

    EMERYVILLE, Calif. — Educational toy manufacturer LeapFrog Enterprises announced that chief financial officer Mark Etnyre has resigned from the company in order to spend more time with his family and pursue personal interests. The resignation will be effective as of Oct. 1.

  • Myers Group installing QThru mobile platform for smartphone checkout

    New York -- Myers Group plans to install the QThru mobile platform, which enables shoppers to scan items with a smartphone as they shop, in its supermarkets. The company has been testing the system for six months at its IGA Ridge Supermarket in Snoqualmie, Wash.

  • Coca-Cola celebrates Olympics with latest campaign

    ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

  • Budget priced brands versus EDLP basics

    It may be back to basics in Walmart’s apparel department, but shoppers still crave discounted brands and fashion as evidenced by continued strength at some familiar retailers.

    TJX and Ross Stores both posted same-store sales increases of 7% during June, and both companies used the occasion of the better-than-expected results to elevate their profits forecasts. TJX said June sales increase 9% to $2.3 billion, while Ross said its June sales increased 12% to $886 million.

  • Sears Canada taps CloudApps to track energy and waste data

    New York -- Sears Canada will deploy CloudApps’ sustainability performance management software across the chain’s 122 department stores, 48 home stores and 11 outlet locations. CloudApps said it will capture carbon, energy and waste data from the sites, encouraging site managers to be responsible for reducing usage.

  • ShopperTrak: June 2012

    Total U.S. shopper traffic in retail stores and malls for June 2012

    Summer retail is heating up. June brought high temperatures and a steady stream of shoppers to stores across the nation. Retail foot traffic in June increased 5.2% compared with the previous month and 7% over the same period last year.

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