Sales & Marketing

WAYNE, N.J.  — Toys"R"Us, Nickelodeon and Playmates Toys have a potential cash cow on their hands with the revamped "Teenage Mutant Ninja Turtles" CG-animated series and corresponding line of action figures, vehicles, role play items and playsets. The series premieres Saturday, Sept. 29, at 11:00 a.m. (ET/PT) with a one-hour special event. The toys, developed by Playmates, is available in stores and online.

PLANO, Texas — JCPenney has enlisted the services of Nina Garcia, a well-known fashion expert to help the company become more of a style destination. Garcia, who serves as fashion director of Marie Claire and as a judge on the fashion reality show, "Project Runway," will serve as the company's resident style voice and fashion collection curator.

Miami -- Mobile coupon application provider Geopon said Tuesday that it has collaborated with mall owner Westfield to debut an Android app that combines geo-targeted coupons with electronic reward programs and payment processing.
 
The new app launched Tuesday in the South Florida market and, said Geopon, will soon be joined by the iPhone, which is currently in beta testing.

The entire platform will be unveiled on Sept. 6 at the Westfield Broward Mall, in Plantation, Fla.

By Jeff Fowler, [email protected]

New York -- In an effort to reduce vehicle air pollution, Duane Reade, in partnership with Mission Electric, is asking New Yorkers to help determine which of the chain’s stores should be served solely by electric trucks. Combined, more than 30 stores have been identified as electric truck ready in the city’s boroughs of Queens, Bronx, Brooklyn, and Manhattan.

PALO ALTO, Calif. — Aisle411, a mobile retail navigation service, on Tuesday announced that its virtual mapping and navigation smartphone application is available to use in all of Walgreens' 7,907 drug stores nationwide.

With Aisle411's in-store mapping platform, customers can use their smartphones to view maps of any Walgreens store, allowing shoppers to locate products down to a particular section of each aisle. Walgreens is the first national retailer with all of its stores mapped in a mobile application, Aisle411 stated.

Basking Ridge, N.J. -- Verizon Wireless said Tuesday that its green retail store design has achieved pre-certification in the U.S. Green Building Council's LEED (Leadership in Energy and Environmental Design) Volume Program. 

Verizon Wireless is one of only eight retailers in the United States and the only wireless company to achieve pre-certification from the USGBC, according to the company.

NEW YORK — Customers who want to explore digital reading, but aren't ready to commit to buying an e-reader can now do so through Barnes & Noble's new Nook for Web service. The service is free and customers need only a PC or Mac browser to access the content. No software download, sign-in or Nook account is required. According to the company, the service will be available this fall on Internet-enabled tablets, smartphones and other mobile devices.