Sales & Marketing

By Jeff Fowler, [email protected]

PALO ALTO, Calif. — Aisle411, a mobile retail navigation service, on Tuesday announced that its virtual mapping and navigation smartphone application is available to use in all of Walgreens' 7,907 drug stores nationwide.

With Aisle411's in-store mapping platform, customers can use their smartphones to view maps of any Walgreens store, allowing shoppers to locate products down to a particular section of each aisle. Walgreens is the first national retailer with all of its stores mapped in a mobile application, Aisle411 stated.

New York -- In an effort to reduce vehicle air pollution, Duane Reade, in partnership with Mission Electric, is asking New Yorkers to help determine which of the chain’s stores should be served solely by electric trucks. Combined, more than 30 stores have been identified as electric truck ready in the city’s boroughs of Queens, Bronx, Brooklyn, and Manhattan.

NEW YORK — Customers who want to explore digital reading, but aren't ready to commit to buying an e-reader can now do so through Barnes & Noble's new Nook for Web service. The service is free and customers need only a PC or Mac browser to access the content. No software download, sign-in or Nook account is required. According to the company, the service will be available this fall on Internet-enabled tablets, smartphones and other mobile devices.

Basking Ridge, N.J. -- Verizon Wireless said Tuesday that its green retail store design has achieved pre-certification in the U.S. Green Building Council's LEED (Leadership in Energy and Environmental Design) Volume Program. 

Verizon Wireless is one of only eight retailers in the United States and the only wireless company to achieve pre-certification from the USGBC, according to the company.

EMERYVILLE, Calif. — LeapFrog Enterprises has named Ray Arthur as CFO.

Redwood Shores, Calif. -- Improving the cross-channel customer experience and optimizing the supply chain ranked as retailers’ biggest challenges in a new study by Oracle. The report also found that mobile access is key: Forty percent of retailers said that providing store associates with mobile access to customer, product, inventory and other information is critical to their business, along with providing the entire organization with a more consistent and complete view of the customer (40%).

Palo Alto, Calif. -- Mobile retail navigation service aisle411 said Tuesday that it is rolling out its virtual mapping and navigation smartphone app for use in Walgreens’ 7,907 drug stores nationwide.

The service will allow Walgreens shoppers to use their smartphones to view maps of any Walgreens store and to locate products down to a particular section of each aisle.

Walgreens is the first national retailer with all of its stores mapped in a mobile application.