Sales & Marketing

Palto Alto, Calif. -- Shopkick, the location-based shopping app that rewards shoppers for walking into stores and interacting with products, and Macy's, announced a full national rollout in more than 800 Macy’s stores of the shopping application.

PLANO, Texas — JCPenney has enlisted the services of Nina Garcia, a well-known fashion expert to help the company become more of a style destination. Garcia, who serves as fashion director of Marie Claire and as a judge on the fashion reality show, "Project Runway," will serve as the company's resident style voice and fashion collection curator.

New York -- J.C. Penney CEO Ron Johnson said that he is sticking with the chain’s new pricing strategy and that the company’s board of directors was “totally supportive.”

In remarks at Fortune magazine's Brainstorm Tech conference in Aspen, Col., Johnson acknowledged that J.C. Penney initially confused customers when it came to explaining the new pricing strategy.

Frank Rescigna is the new president of worldwide licensing at Guess? Inc.

In his new role Rescinga will report to Guess CEO and co-founder Paul Marciano. Rescinga previously served as president of Viva, a Guess eyewear licensee.

BENTONVILLE, Ark. — Classrooms by Walmart is the name of a new social media initiative the retailer launched Tuesday to simplify back-to-school shopping for millions of moms who view the season as an opportunity for a fresh start.

REDWOOD SHORES, Calif. — JCPenney will implement a complete, open and integrated suite of Oracle Retail solutions designed to streamline operations and improve the cross-channel customer experience. The department store retailer will deploy applications in a host of critical areas, including merchandising, supply chain and store operation, to support its transformation initiatives.
 

Salisbury, N.C. -- Food Lion on Wednesday expanded its new brand strategy to 269 stores in North Carolina and South Carolina. With the expansion, Food Lion has more than 700 locations operating under rebranding, representing more than 60% of its store base. 

The new strategy offers customers lower prices on 6,000 items, a greater emphasis on private brands,  enhanced produce and an easy and convenient shopping experience, such as faster checkout. To support its new strategy, the company created approximately 800 new jobs.

SALISBURY, N.C. — Food Lion continues to roll out its new brand strategy, this time bringing the program to 269 stores in North Carolina and South Carolina, including its headquarter city of Salisbury, N.C. 

Food Lion's brand strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices, including the company's my essentials value tier, as well as enhanced produce and an easy and convenient shopping experience, such as faster checkout.