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Justin Bieber to front Adidas Neo campaign
HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.
As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.
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Express names David Kornberg president
Columbus, Ohio -- Express announced that David Kornberg has been promoted to president. He will have responsibility for both the men's and women's merchandising and design functions.
Kornberg was most recently executive VP men's merchandising & design, a position he held since 2007.