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Advertising activity remains intense at Walmart
No wonder Walmart comps are increasing. Check out the latest monthly report from the ad tracking provider Market Track.
The month saw drop in the number of circulars released to the market by the majority of retailers. However, interestingly we saw flyers increasing pages compared with last year for most of the retailers in the year over year comparison.
Walmart had a significant increase in both the number of circulars as well as number of pages when compared with same time last year.
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RedPrairie names CMO
ATLANTA — RedPrairie, a global supply chain and retail technology provider, has named Gary Conway as EVP and chief marketing officer. In this role, Conway is responsible for RedPrairie’s global marketing strategy, including corporate brand management, customer engagement, product strategy and marketing, and demand generation. Conway will report to RedPrairie CEO Michael Mayoras and become a member of the company’s executive leadership team.
