-
Survey: Poor in-store experiences driving showrooming
Evanston, Ill. -- Many consumers who visit a store but then buy online are not driven there by price alone, but rather by a less-than-satisfactory in-store experience, according to results from the annual holiday shopping report by the Kellogg School of Management at Northwestern University.
-
IBM reports mobile commerce drives online weekend sales
New York -- According to a report by IBM, U.S. shoppers took full advantage of early promotions this holiday season, driving a 17.4% increase in online sales Thanksgiving Day. This increase set the stage for 20.7% growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3%, led by the iPad.
The data is the result of cloud-based analytics findings from IBM.
Other findings of the IBM Digital Analytics Benchmark revealed the following trends: