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FTC issues new guidelines for mobile marketing
Finding the right balance between providing consumers targeted and offers while still respecting their privacy is ongoing battle for mobile marketers. Now, the The Federal Trade Commission, the nation’s chief privacy agency, has issued a staff report recommending ways that key players in the rapidly expanding mobile marketplace can better inform consumers about their data practices.
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Banana Republic’s new ‘Love’ campaign includes partnership with Match.com
New York -- Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.
To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine's Day album posted on the brand’s Facebook page.