Bacardi names new chief marketer

HAMILTON, Bermuda — Bacardi Limited has named Andy Gibson chief marketing officer of Bacardi and president of Bacardi Global Brands.

In these roles, Gibson will be responsible for the overall leadership and strategic direction of the company’s internationally known portfolio of premium spirits brands. He also will serve as a member of the Bacardi Leadership Team and report to Bacardi Limited president and CEO Ed Shirley. Gibson joins Bacardi in late April and will be based at the Bacardi Global Brands headquarters in London.

“Andy’s proven track record of accomplishment is based on a great marketing and brand-building foundation,” said Shirley. “His experience, depth of industry knowledge and proven leadership ability will be strong assets, as we broaden the awareness of our family of iconic Bacardi brands, further expand market opportunities and, ultimately, drive growth.”

Most recently, Gibson served as Chief Marketing Officer for Carlton United Brewers (CUB), Australia’s leading brewer ─ part of Foster’s Group Limited ─ with a market share of more than 45% in the beer category.