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Sales & Marketing

  • FTC issues new guidelines for mobile marketing

    Finding the right balance between providing consumers targeted and offers while still respecting their privacy is ongoing battle for mobile marketers. Now, the The Federal Trade Commission, the nation’s chief privacy agency, has issued a staff report recommending ways that key players in the rapidly expanding mobile marketplace can better inform consumers about their data practices.

  • Banana Republic’s new ‘Love’ campaign includes partnership with Match.com

    New York -- Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.

    To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine's Day album posted on the brand’s Facebook page.


     

  • Aeropostale president to retire in March

    NEW YORK — Michael Cunningham, Aeropostale president, is retiring effective March 29, the company announced Tuesday. 

  • President of Aeropostale to retire

    New York -- Aeropostale announced the retirement of president Michael Cunningham, effective March 29. He will remain on the board of directors.

  • Duane Reade seeks to expand customer engagement with location-based game from Niantic Labs

    New York -- Duane Reade announced that its 250 plus stores are integrating into Niantic Labs' new mobile game, Ingress. The drugstore chain is one of the first retail partners in the New York metropolitan area for "Ingress," which blends the physical and virtual world to create a one-of-a-kind gaming experience.

  • LG introduces allergy-friendly washer

    ENGLEWOOD CLIFFS, N.J. — LG Electronics USA has launched what it claims is the industry's first top-load washer with steam technology certified "asthma and allergy friendly" by the Asthma and Allergy Foundation of America (AAFA). 

    In addition, the new high-efficiency top-load washer is designed to deliver superior high-efficiency performance, offering uniquely gentle but deep cleaning capabilities, with the added benefit of odor reduction, the company said. 

  • Tax reform and e-fairness top RILA’s D.C. agenda

    Arlington, Va. -- The passage of comprehensive tax reform and a more level playing field between online retailers and Main Street retailers for sales tax collection top the Retail Industry Leaders Association’s public policy priorities for 2013.

    According to RILA, the retail industry pays among the highest domestic effective tax rates at 36.4% more than 10 percentage points higher than the average for all other industries.

  • Ahold U.S. names e-commerce, supply chain head

    CARLISLE, Pa. — Ahold has appointed the former head of one of its European supermarket chains to an executive position in its U.S. division.

    Ahold USA said it appointed Jan van Dam as EVP supply chain and e-commerce, in which he will focus on supply chain for the company's four U.S. divisions, Stop & Shop in the New York area and New England, Giant-Landover and Giant-Carlisle. He will also be responsible for the company's e-commerce business with Andrew Parkinson, president and general manager of online grocery company Peapod, reporting to him.

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