LG introduces allergy-friendly washer

ENGLEWOOD CLIFFS, N.J. — LG Electronics USA has launched what it claims is the industry's first top-load washer with steam technology certified "asthma and allergy friendly" by the Asthma and Allergy Foundation of America (AAFA).

In addition, the new high-efficiency top-load washer is designed to deliver superior high-efficiency performance, offering uniquely gentle but deep cleaning capabilities, with the added benefit of odor reduction, the company said.

During the exclusive LG "Allergiene" cycle, steam gently but powerfully penetrates fabrics for a deeper clean and allows for the reduction of allergens and wrinkles, the company said.

"LG is proud to be the first in the industry to bring these new technologies to top-load washers," said David VanderWaal, director of home appliance brand marketing, LG Electronics USA. "LG pioneered the use of steam in home laundry, and this new top-loader exemplifies our commitment to enhancing consumers' lives through the powerful combination of smart and steam technologies."

The new LG top-load washer and its companion gas or electric dryers are available now through selected U.S. regional dealers and expected to become available nationally during the second quarter.