Sales & Marketing

New York -- Barnes & Noble announced on Friday that it would give away a free Nook Simple Touch e-reader, which retails for $79, to any customer who buys its high-definition Nook HD+ tablet between March 24 and March 31.

The offer is available at all Barnes & Noble stores, Barnes & Noble College Bookstores and online. It also is being offered through other retailers that sell Nook products, including Walmart.com, Target and Best Buy.
 

Warrendale, Pa. -- Teen fashion retailer Rue21 opened its 900th store on March 21, in the Southern Hills Shopping Center of West Plains, Missouri. The company also reported that its fourth quarter income increased 16% on strong sales.

New York -- Subway, Google, and Target, took the top three spots in “Social Currency Impact Study 2013” from global consulting firm Vivaldi Partners.

LOS ANGELES — U.K.-based Tesco has lost up to $2 billion in its failed Fresh & Easy California venture, according to a report by the Los Angeles Times — Tesco had placed the troubled grocer on the sales bloc in December following the departure of Fresh & Easy CEO Tim Mason. 

The retailer's struggles can be traced to labor unions and an ambitious investment into an 850,000-sq.-ft. distribution center that placed pressure on the 200-store chain to expand rapidly, according to the LA Times report. 

Boston -- The Wilder Cos. announced that Ethan Allen and Starbucks, along with Potbelly Sandwich Shop, will open at Wilder’s Wayside property in Boston – all part of a multi-phase revitalization project.

WARRENDALE, Pa. — Teen apparel retailer Rue21, opened its 900th store on March 21 in the Southern Hills Shopping Center of West Plains, Mo. The 5,000 sq. ft. store is the company's 21st location in that state.

Toronto -- Canadian Tire has opened a digital development lab in Communitech, a start-up incubator that is home to some 100 startups and small businesses along with such “strategics” partner companies as Google Inc. and Intel Corp.
 
Communitech supports tech companies at all stages of their growth and development in the commercialization of innovative technologies.

NEW YORK — More than half of consumers believe that apps are not expensive, according to a new survey by consulting firm Simon-Kucher & Partners. 

“It takes a long time to upgrade free users to the paid product and app makers need to strike a better balance between free and paid offerings. It needs more time and management attention to get right.”