Sales & Marketing

LOS ANGELES — Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project, Cynthia Neiman, as the company’s CMO.

Neiman has more than 20 years of experience developing multichannel marketing strategies for both global corporations and internet startups. In addition to developing digital strategies for leading brands and retailers at digital consultancy the DuMont Project, Neiman also boasts deep experience in many consumer products categories including infant, pre-school, digital games and pets. 

Boston -- Although Target has narrowed Walmart’s basket advantage, the world’s largest retailer continues to demonstrate its price advantage, according to Kantar Retail’s semi-annual pricing study.

With an overall branded basket 2.4% less expensive than Target’s, Walmart’s overall price gap has still remained within a few percentage points of Target’s, although its lead has narrowed since the last iteration of the study. Importantly, Target’s edible basket was within cents of Walmart’s.

Miami — AT&T is looking to fill nearly 235 retail openings in South Florida before the end of October.

More than half of the openings are newly created jobs for retail sales consultants and retail sales managers from Key West to Vero Beach. More than 40 of the new positions will staff two new AT&T www.att.com stores slated to open in Miami this October.

 

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A new era in television technology emerged at Best Buy this weekend which takes screen thickness,  picture quality and price points to unprecedented levels.

Best Buy’s high end Magnolia shop in located inside its Richfield, Minn., store became the first U.S. retailer to sell LG Electronic’s OLED HDTV. The 55 inch OLED (organic light emitting diode) television features a super thin curved screen that is less than a quarter of an inch thick and retails for $14,999.

Boca Raton, Fla. – Office Depot is offering college students a variety of online back-to-school shopping services through a dedicated page on its e-commerce site. Features include an online catalog geared toward college students and an online college checklist, as well as a partnership with connected learning platform Chegg.

Through the Chegg partnership, Office Depot will run a contest called the “Countdown to College Giveaway” with prizes including technology devices and school supplies, and co-authored online tips and articles.

Digital coupons could be poised for greater growth judging from the warm reception industry leader RetailMeNot got when it offered shares to the public last week.

Shares of RetailMeNot surged 30% in the first hours of trading to more than $27 per share, representing a market cap of more than $1.3 billion, according to Norwest Venture Partners, a multi-stage investment firm which has a 20.5% stake in the company.

I was fortunate enough to attend the CashStar Retailer Roundtable in Portland, Maine, last week. Beyond getting to spend a beautiful summer day overlooking the sights of Casco Bay, I got to hear a lot of great speakers from companies including Google and Forrester Research discuss the latest trends in mobile commerce and electronic gift cards.