Sales & Marketing

St. Louis – Brown Shoe Company swung from a net loss in the second quarter of fiscal 2012 to net earnings in the second quarter of fiscal 2013. The retailer also boosted net sales and same-store sales.

At a time of year when consumers are still caught up in end-of-summer barbecues and back-to-school shopping, retailers are getting caught up in the rush of holiday planning. Holiday sales can account for 20% to 40% of a retailer’s total annual sales, according to the National Retail Federation, and a successful holiday can turn around a bad year or make a good year even better.

But the holiday season presents challenges as well as opportunities.

Bakersfield, Calif. — Foot Locker and Victoria’s Secret have expanded and remodeled at the 1.1 million-sq.-ft. Valley Plaza Mall in Bakersfield, Calif. Victoria’s Secret has also opened a new store for the popular PINK brand.

The newly remodeled Foot Locker, now spanning 5,000 sq. ft., plans to introduce an exclusive department called House of Hoops. It will feature elite athletic apparel and footwear.

NEW YORK — Tiffany & Co. saw sales growth and an improved operating margin for the second quarter ended July 31, fueled largely by its performance in China. 

The company’s total sales in the Americas region were lackluster, increasing 2% to $444 million in the second quarter. Comparable-store sales remained flat for the quarter.

To provide customers with true omnichannel shopping capabilities, retailers must internally align all store and ERP functions. Mike Burge, founder and CEO of integrated retail enterprise platform provider MI9, recently spoke with Chain Store Age about how effective omnichannel retailing works and how retailers can leverage IT systems to achieve success in an omnichannel environment.

What are the main objectives of omnichannel?

Whatever happened to the customer? It’s a question I’ve been asking myself more and more lately, and one that more than a few national brands should be working harder to answer. At a time when retail is evolving in exciting ways, one of the most disappointing trends over the last several years is a conspicuous (and costly) lack of focus on the customer.

LAS VEGAS — Online retailer 6pm.com has promoted Jay Alexander to the newly created position of senior style adviser. This role was created to reinforce the brand's growth through on-trend, in-season merchandise and respond to customers' requests for access to a style expert. 

In his new role, Alexander will leverage his designer relationships and knowledge of the latest runway and market trends to help customers score the best styles for their entire family — therein giving online consumers the in-store treatment.

It could be a smaller-store footprint. Or a design makeover. Or a totally new format. But there comes a time when even the largest and most successful retailers need to freshen up or rethink their store identities. Here's a look at four brands that are trying on new looks.