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Target beta tests Awesome Shop
Target has unveiled a section of its website that features products that are trending on hot social media site Pinterest.
The Target Awesome Shop is a shoppable catalog that features a curated crop of products from several lines, including beauty, each of which is among those most pinned on Pinterest in the last few days, but only if they have at least a four-star guest review.
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Infosys, P&G co-develop brand sales platform
Bangalore, India – Infosys and Procter & Gamble (P&G) have co-developed TradeEdge, a new cloud-based, insights-driven sales platform, which provides visibility to global brands across the demand chain, from distributors to consumers. The new platform delivers insights that help brands accurately sense and fulfill consumer demand in emerging markets.