Sales & Marketing

Guess has unveiled a new mobile app for its customers powered by the MicroStrategy Alert Platform.

The new Guess app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between Guess and its customers through their mobile phones. It merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending Guess campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).

RadioShack is enlisting specialty retail industry veteran John W. Feray to help the company execute its turnaround strategy and has appointed him EVP and CFO effective Feb. 6.

Feray joins RadioShack from Dollar General, where he has been SVP of finance and strategy since 2008 under both private equity ownership and as a public company. With responsibility for financial planning and analysis, long-term strategic planning, real estate market planning and operational improvement activities, he has been credited as a key contributor to Dollar General's growth.

New York -- In a hugely attended address kicking off the National Retail Federation’s 2014 “Big Show” at Javits Center in New York City, shopping center developer Rick Caruso challenged attendees – most of them retailers from the technology side of their companies – to remember the “human” side of retail.

New York -- VeriFone Systems announced that The Jones Group Inc. has selected VeriFone solutions to enable mobile payment acceptance and enhance customer experience for its internationally recognized brands, including Jones New York and Nine West.

VeriFone will upgrade the brands’ payment environments with its PAYware Mobile e210 mobile point-of-sale (mPOS) solution and the MX 915, an NFC-enabled, multi-media payment terminal.
 

Supervalu has elected Gerald Storch as chair of its board of directors. The appointment comes after Robert Miller, who has chaired the boar since March 2013, announced his resignation.

New York -- Regional discount retailer Fred’s is making some big changes to its merchandising and operations groups to begin 2014 and has retained several firms to review strategic opportunities.

RG Barry Brands has named digital marketing veteran Heather Richard as its director of e-commerce.

Richard will be responsible for strategy and management of R.G. Barry's online initiatives, including multi-brand direct Web store operations, online marketing and overall ecommerce channel growth.

Atlanta -- First Data Corp., in its SpendTrend analysis for December, reported that dollar volume grew 6.1%, which marked a significant spike compared to November’s growth of 4.4% as holiday shoppers were out in full force with no time to procrastinate due to the shortened holiday shopping season.

SpendTrend tracks same-store point-of-sale data by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks from nearly four million U.S. merchant locations serviced by First Data.