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Register now for Chain Store Age’s Customer Disruption event
New York -- From mobile devices to social media to 24/7 connectivity, it’s a brave new world for retail — and one that Chain Store Age will explore at its first-ever Customer Disruption event, May 7-9, 2014, at Sofitel Hotel, Redwood Shores, Calif., the Gateway to the Silicon Valley.
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POS prompts creep out consumers
A majority of consumers find point-of-sale (POS) prompts, such as discount alerts on their mobile devices an invasion of their privacy, according to a recent website poll from CompuCom.
Respondents were asked, “Do you find point-of-sale technology prompts, such as a customized alert for discounts upon entering a store.” Sixty-three percent said it is Big Brother-ish/intrusive while 37% said it is helpful and cool.
The poll collected 307 responses from IT professionals across multiple industries from Nov. 16, 2013 through Dec. 17, 2013.