Sales & Marketing

New York -- Chico's FAS will launch its namesake brand in Mexico, through an exclusive franchise with El Puerto de Liverpool, S.A.B. de C. V. ("Liverpool"), starting with a stand-alone boutique at Perisur Mall, Mexico City, in spring 2014.

Plans for the Chico's expansion in Mexico include the opening of stand-alone stores as well as branded shop-in-shops in Liverpool department stores. The second stand-alone boutique will open in Villahermosa, Tabasco.

Purchase, N.Y. – MasterCard is unveiling a new omni-channel promotion called “Priceless Surprises.” Consumers who make purchases via any channel, or use #PricelessSurprises on Twitter or Instagram, are eligible to receive random, real-time surprises.

Philadelphia – Aramark has unveiled plans for Denali Park Village, a new lodging experience in Anchorage, Alaska, that will include an open market. The company is transforming and re-branding two adjacent properties it owns, McKinley Village Lodge and Denali River Cabins & Cedar Lodge, with a projected May 2014 opening.

By Rodney Mason, CMO, Parago

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers.  Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

A recent national shopper behavior study by Parago found that:

• The majority of smartphone owners showroom and regularly make purchases on their phones while in-store;

ShopAdvisor, is a mobile service that reminds consumers of the things they want to buy later on, has named Peter O’Kelly as chief data officer. He will lead the company’s efforts to turn its collection of intent and affinity shopping data into offerings for media providers, marketers and retailers.

Hackensack, N.J. — Alfred Sanzari Enterprises has appointed The Greco Realty Group exclusive leasing agent for Summit Plaza in Hackensack, N.J.

A recently expanded 62,000-sq.-ft. Super Stop & Shop anchors the 100,000-sq.-ft. Summit Plaza. Service and retail tenants include Harmon Cosmetics, GNC, Payless ShoeSource, RadioShack, Dress Barn, the UPS Store, GameStop and Blimpie plus the typical neighborhood services such as a nail salon, dry cleaner and a pizzeria.

Gymboree is looking to Oracle Commerce to support its full range of international e-commerce sites across all its brands, which include Gymboree, Janie and Jack, and Crazy 8.

Gymboree also plans to implement Oracle WebLogic Suite.

Colorado Springs, Colo. -- Accellos, Inc. has released multiple updates to Mile.com, a website dedicated the transportation industry and Prophesy Transportation Solutions. The new website features enhanced content including industry white papers, case studies and videos.

In addition, the new site includes the free commercial mileage tool, Prophesy webMiler.