Sales & Marketing

Banana Republic will unveil an omnichannel marketing campaign called “True Outfitters” in March 2014.

Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency. The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

Ingolstadt, Germany -- Media Markt – Saturn Holding Netherlands, the Netherlands subsidiary of German electronics retailer Media Markt, has deployed Pricer ESLs in all 45 stores in the Netherlands. This investment in electronic shelf label (ESL) technology is part of Media Markt – Saturn Holding Netherlands’ omni-channel concept, which is based on an active and flexible pricing policy, and on having matching sales prices at any time in the company's brick-and-mortar stores and its online shops.

Fort Myers, Fla. – Chico’s FAS Inc. is reportedly building a mobile shopping app for the iOS and Android platforms. According to the Wall Street Journal, the app will integrate with iBeacon location sensors on shelves.

This app, currently in pilot testing, would reportedly use iBeacons to notify customers who have opted in when they are near items that fit their purchase history. Associates would then use iPads to update the customer’s history.

Hoffman Estates, Ill. – Sears Hometown and Outlet Stores Inc. has opened two new Sears Hometown Stores. The stores are located in Longmont, Colo. and Wenatchee, Wash., and will celebrate their official grand openings Feb. 28-March 1.

The stores were the 15th and 16th Sears Hometown Stores to open in 2013. If a product is not available in-stores, Sears Hometown Store associates can order customers any product from the entire merchandise selection offered by Sears.

Hoffman Estates, Ill. - Sears Hometown and Outlet Stores, Inc. has opened a new Sears Appliance & Hardware Store located in Huntsville, Texas. The store was the fourth Sears Appliance & Hardware Store to open in 2013 and will celebrate its official grand opening Feb. 28-March 1.

The new 18,000-sq.-ft. store offers in-store services such as blade sharpening, key cutting and screen repair, as well as products typically found in local hardware stores, such as fasteners and electrical and plumbing supplies.

New York -- Rick Caruso, founder and CEO of Caruso Affiliated has launched a new blog on LinkedIn Influencers, an exclusive blog site for influential thought leaders. To read his inaugural post, visit post, ”The Indoor Mall is Dead, But Physical Retail Thrives.”

Jack Link’s plans to purchase Unilever’s meat snacks business, primarily sold under the BiFi brand (Germany, Benelux, Austria and Switzerland) and the Peperami brand (UK and Ireland). The sale is expected to close by the end of March.

Terms of the deal were not disclosed. The transaction, subject to customary closing conditions, also includes the manufacturing facility in Ansbach, Germany.

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target sees mobile games as an opportunity to directly reach customers and showcase the brands and vendors on its store shelves.

“We’re really focused on creating great games for guests that are simple, yet challenging enough to make you want to play again and again,” says Dawn Block, who oversees the DVM team as a VP of Target.com and mobile.