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Media Markt deploys ESLs in Netherlands


Ingolstadt, Germany -- Media Markt – Saturn Holding Netherlands, the Netherlands subsidiary of German electronics retailer Media Markt, has deployed Pricer ESLs in all 45 stores in the Netherlands. This investment in electronic shelf label (ESL) technology is part of Media Markt – Saturn Holding Netherlands’ omni-channel concept, which is based on an active and flexible pricing policy, and on having matching sales prices at any time in the company's brick-and-mortar stores and its online shops.

With dynamic pricing, Media Markt – Saturn Holding Netherlands stores are now centrally updating prices so that they are consistent on every sales channel. Customers will be offered the best price wherever they shop. After conducting a thorough market review, Media Markt – Saturn Holding Netherlands made the decision to deploy Pricer ESLs with their implementation partner, Wincor Nixdorf.

“The ability to respond daily to price changes, is an important part of our multichannel strategy,” said Gordon Scholz, CEO of Media Markt – Saturn Holding Netherlands. From this point of view, conventional paper-based price tags on shelves prove to be too expensive, too time-consuming and too inflexible.

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