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Sales & Marketing

  • Oscar Mayer targets active consumers with latest product

    Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

    The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

  • The Three Rules of CRM: Automate, Automate, Automate

    Recent news that Starbucks will soon start offering a feature on its Square payment app that automatically prompts customers to leave a tip for appropriate purchases and also calculates “basic,” “better” and “best” tip amounts serves as a reminder of the three rules of modern CRM. Automate, automate, automate.

  • eBay’s damage control following Icahn’s accusations

    eBay and billionaire investor Carl Icahn are engaging in a public war of words that was ignited by an open letter Icahn sent to eBay shareholders Monday, Feb. 24. In the letter, Icahn accused eBay CEO John Donahoe of ignoring conflicts of interest on its board and called for the company to spin off PayPal.

  • ECommera completes $41 million funding round

    London  -- ECommera, a provider of Big Data and omni-channel commerce solutions for retailers, has completed a $41 million Series C funding round. Dawn Capital led the round together with investors West Coast Capital, Frog Capital, EPlanet Capital, WPP and new partner Wti.

  • Dick’s Sporting Goods to open in Panama City, Fla.

    Pittsburgh – Dick’s Sporting Goods opens a new store in Panama City Beach, Fla., on March 7. The store will be located at Pier Park North and will be the retailer's 25th store in the state of Florida and its 559th nationwide.

  • PwC survey details eight consumer expectations reshaping retail business model

    New York – An overwhelming majority (79%) of shoppers say they shop at their favorite retailers/brands because they trust the brand, according to a survey of 15,000 online shoppers by the PwC US Retail & Consumer practice.  In other survey findings, 37% of U.S. shoppers do not use their smartphone for shopping because of security concerns, and 61% noted deals and promotions as the reason for following a brand’s social media site.

  • Carbon monoxide leak kills manager at Legal Sea Foods in New York

    Boston – A carbon monoxide leak at a Legal Sea Foods restaurant in Huntington Station, N.Y., is being blamed for the death of a manager and the sickening of 27 others. According to the New York Times, at around 6 p.m. on Saturday, Feb. 22, police and other medical and emergency personnel responded to a call for a woman who had fallen and hit her head in the basement of the Legal Sea Foods in the Shops at Walt Whitman, and medical personnel recognized signs of a carbon monoxide leak.

  • Four new retailers sign into Brea Mall in Brea, Calif.

    Indianapolis — Four new retailers have leased space at Brea Mall in Brea, California, according to Simon Property Group, the mall’s owner. Starbucks Coffee Company, Kiehl’s Since 1851, Kelley’s Kookies and Shoe Palace plan to open their doors this spring and summer.

    Starbucks will debut this spring as a standalone kiosk with tables and chairs for café-style seating.

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