Sales & Marketing

Pittsburgh – GNC Holdings Inc. is launching a new national brand campaign: "Beat Average." The campaign is designed to open a conversation with health-and-wellness consumers about their daily personal wellness goals and how GNC can be their ongoing partner and ally in beating average.

The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before. With the skyrocketing cost of freight, manufacturing, raw materials, sales and marketing, the small/medium CPG company does not enjoy any of the economies of scale that the established multi nationals do. Competing in the low margin highly competitive beverage category, as we do at Celsius, only accentuates the challenge.

Westport, Conn. – Luxury retailer Mitchells Family of Stores has selected ThoughtWorks to create the next generation of customer engagement experiences. ThoughtWorks delivered a customized technology platform that enables digital collaboration and interaction between the sales associates and their customers.  

Jelly Belly Candy Co. will celebrate its American heritage with the introduction of two new patriotic bags of Jelly Belly jelly beans.

The All American mix, which consists of Very Cherry (red), Coconut (white) and Blueberry (blue), is now available in a 3.5-oz. bag that features Mr. Jelly Belly waving the American flag. The 3.5-oz bag of Very Cherry — the top-selling jelly bean flavor, according to the company — now features an updated design with a white gingham pattern and a graphic of ripe cherries that bring to mind summer picnics.

King of Prussia, Pa. - eBay Enterprise is releasing a new offering for clients using its Ship-From-Store solution. The new solution leverages EBay Enterprise’s solutions with freight companies to provide its Ship-From-Store clients with discounted shipping rates, free or discounted branded packing supplies and rebates for high-volume orders that they would not be able to obtain on their own.

Brentwood, Tenn. -- Tractor Supply Co. reported an 11% rise in profit for the quarter ended March 29, to $48.8 million from $44 million last year.

Revenue rose 9% to $1.18 billion, and same-store sales increased 2.2% versus a 0.5% increase in the prior year period.

For the full year, the company said it expects capital expenditures to range between $240 million and $250 million, including spending to support 102 to 106 new store openings and construction of the new Store Support Center to open in 2014.

Supervalu has elected Frank (Terry) Savage and Mathew Pendo to its board of directors.

Savage and Pendo were both appointed to the board as designees of Symphony Investors, a Cerberus Capital Management-led investor consortium, under the terms of the tender offer agreement entered into with Symphony Investors and Cerberus in connection with Supervalu’s sale of five banners to an affiliate of Symphony Investors. Symphony Investors owns approximately 20.9% of Supervalu’s outstanding common stock.

Edmonton, Canada – Lux Beauty Boutique has launched the SelfPay Shopper App from Digital Retail Apps. Since rolling out the mobile self-checkout app, Lux has seen results including 7% of all in-store transactions flowing through the SelfPay mobile app during launch weekend and higher than average transaction values when compared to purchases completed at the cash register.