Sales & Marketing

Destination XL Group has named Peter H. Stratton Jr. as SVP, CFO and treasurer, effective June 1. Stratton replaces John E. Kyees, who was serving as interim CFO, and will report to president and CEO David Levin.

Stratton has been serving as the company’s SVP of finance, corporate controller and chief accounting officer since Sept. 2009. He joined the company in June of the same year as VP of finance.

New York -- Teen retailer Delia’s announced that its CFO, David Dick, has resigned. He will remain with the company through Aug. 1.

Research Triangle Park, N.C. - Toshiba Global Commerce Solutions is releasing the TCxGravity Link architecture. TCxGravity Link enables point of commerce, supporting retail from virtually any location and any device.

By David Holland, DataSource

Local store marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locations. Many local marketing campaigns take place in a reactive, disruptive, and last minute environment. These responsive situations provide the greatest opportunity for an emotional connection with the consumer – which is why local store marketing is so important.

Profitect, a leading pattern seeking analytics provider for the retail industry, has added Ahold USA as its latest customer. Profitect is rolled out in Ahold's Giant Landover division.

Ahold USA will leverage Profitect's integrated data to improve its shrink performance by replacing legacy reporting approaches, which require large volumes of information to be interpreted, with automated resolution processes. The Profitect closed loop system creates accountability, the company said, by ensuring employees identify and resolve opportunities impacting the business.

Montreal -- Canadian retailer David’s Tea has named Sylvain Toutant as president and CEO. He will be responsible for all operations at the company and oversee its growth in Canada, the United States and around the world. He will also serve on the board of directors.

Most recently, Toutant was president of Keurig Canada, where he accelerated growth through a strategic alliance with Keurig Green Mountain in the United States. He also headed Keurig's operations in the United Kingdom.

Addison, Texas — Cadence McShane Construction Company has completed the renovation and new construction assignment at Golden Triangle Mall in Denton, Texas, on behalf of owners GTM Development Ltd., a joint venture created by Cencor and The MGHerring Group.

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

The social media platform recently introduced a new creative ad unit called the “Website Card” which enables advertisers to perform the neat trick of surfacing Web site content within a Tweet. Doings so allows advertisers to then drive traffic to any page of their site such as a specific product page, relevant blog post or notworthy review.