Sales & Marketing

Los Angeles - Social Reality Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, is launching the latest version of its GroupAd platform. GroupAd is a social media management platform that allows brands to identify and reward brand advocates.  

Although controversial Abercrombie & Fitch CEO Mike Jeffries said he was pleased that the company’s earnings for the first quarter ended May 3 were in line with expectations, comparable-store sales dropped for the ninth straight quarter.

The company widened its loss in the quarter to $23.7 million, or 32 cents per share, from $7.2 million, or 9 cents per share, in the prior-year quarter. Total net sales decreased 2% to $822.4 million, while comparable-store sales decreased 4%.

Yonkers, N.Y. – Sixty-two percent of U.S. online consumers have done nothing to protect their privacy on the Internet. According to a recent national Consumer Reports survey of 3,110 adults, one-in-seven online consumers were notified that their personal data had been breached in 2013, a 56% increase from 2012, and a projected 11.2 million people fell for e-mail phishing scams, up 22% from the previous year.

Destination XL Group has named Peter H. Stratton Jr. as SVP, CFO and treasurer, effective June 1. Stratton replaces John E. Kyees, who was serving as interim CFO, and will report to president and CEO David Levin.

Stratton has been serving as the company’s SVP of finance, corporate controller and chief accounting officer since Sept. 2009. He joined the company in June of the same year as VP of finance.

New York -- Teen retailer Delia’s announced that its CFO, David Dick, has resigned. He will remain with the company through Aug. 1.

Research Triangle Park, N.C. - Toshiba Global Commerce Solutions is releasing the TCxGravity Link architecture. TCxGravity Link enables point of commerce, supporting retail from virtually any location and any device.

By David Holland, DataSource

Local store marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locations. Many local marketing campaigns take place in a reactive, disruptive, and last minute environment. These responsive situations provide the greatest opportunity for an emotional connection with the consumer – which is why local store marketing is so important.

Profitect, a leading pattern seeking analytics provider for the retail industry, has added Ahold USA as its latest customer. Profitect is rolled out in Ahold's Giant Landover division.

Ahold USA will leverage Profitect's integrated data to improve its shrink performance by replacing legacy reporting approaches, which require large volumes of information to be interpreted, with automated resolution processes. The Profitect closed loop system creates accountability, the company said, by ensuring employees identify and resolve opportunities impacting the business.