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Executive insight: on the road to becoming a great retailer
Former Best Buy and Advance Auto Part executives are the newest members of the senior leadership team at the 2,216-store Bridgestone Retail Operations group where chairman and president Stu Crum wants to do the unthinkable.
Crum wants to eliminate the smell of rubber from the company’s stores and see the Firestone name mentioned alongside companies such as Nordstrom and Starbucks during conversations about retailers who provide a great customer service experience.
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Ben & Jerry’s launches omnichannel food truck promo in NYC, Portland
Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.